YSE

YSE

We worked with founder and wellness guru Molly Sims to create a high-quality skincare brand that encapsulates her years of wisdom in products that just work—with a launch collection of seven targeted products. Together we built Yse (pronounced “wise”) from the ground up, including strategic positioning, naming, visual identity, website, and packaging design system.

Role – Brand Identity & Art Direction, Packaging Design, Website
Creative Direction – Aruliden
Photography – Coliena Rentmeester 

We worked with founder and wellness guru Molly Sims to create a high-quality skincare brand that encapsulates her years of wisdom in products that just work—with a launch collection of seven targeted products. Together we built Yse (pronounced “wise”) from the ground up, including strategic positioning, naming, visual identity, website, and packaging design system.

Role – Brand Identity & Art Direction, Packaging Design, Website
Creative Direction – Aruliden
Photography – Coliena Rentmeester