BLUE NILE
BLUE NILE
With over 20 years of expertise in online diamond and jewelry retail, Blue Nile creates beautiful objects that balance quality and craftsmanship with great value. We reimagined and elevated their brand expression to make Blue Nile relevant across more of life’s chapters and illustrating the roles it can play in every momentous moment.
Role – Brand Identity & Art Direction, Packaging Design, Website
Creative Direction – Aruliden
With over 20 years of expertise in online diamond and jewelry retail, Blue Nile creates beautiful objects that balance quality and craftsmanship with great value. We reimagined and elevated their brand expression to make Blue Nile relevant across more of life’s chapters and illustrating the roles it can play in every momentous moment.
Role – Brand Identity & Art Direction, Packaging Design, Website
Creative Direction – Aruliden
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