BHLDN – Meaghan Murray

BHLDN

BHLDN, Anthropologie’s wedding brand was inspired by old-fashioned love stories and a penchant for the unordinary.

In developing the visual identity, I aimed to exude a thoughtful, one-of-a-kind air, from the gilded stationery to the raw silk-topped packaging. The custom logomark was created with special attention given to every stroke, evoking an air of whimsy and nodding to the high craftsmanship of BHLDN’s products.

Role – Branding, Printed Matter, Packaging Design, Email Marketing
Creative Direction – Trevor Lunn, Balwant Ahira
Photography – Diego Uchitel

BHLDN, Anthropologie’s wedding brand was inspired by old-fashioned love stories and a penchant for the unordinary.

In developing the visual identity, I aimed to exude a thoughtful, one-of-a-kind air, from the gilded stationery to the raw silk-topped packaging. The custom logomark was created with special attention given to every stroke, evoking an air of whimsy and nodding to the high craftsmanship of BHLDN’s products.

Role – Branding, Printed Matter, Packaging Design, Email Marketing
Creative Direction – Trevor Lunn, Balwant Ahira
Photography – Diego Uchitel

B-INSPIRED APP CONCEPT

The B-Inspired app was created to enhance BHLDN’s catalog pages with augmented reality. Readers enjoy the print catalog while accessing bonus digital content and the ability to purchase straight from the page.