QUAY

QUAY

Quay was an eyewear brand at a crossroads. Having just launched optical, they needed to refine their positioning, re-imagine their visual identity and create a breakthrough campaign that would maintain the attitude of their on-the-pulse fashion sunnies, while creating a more ownable, consistent brand experience.

Role – Brand Identity & Art Direction, Campaign Concept
Creative Direction – Aruliden
Video & Photography – Quentin Jones

Quay was an eyewear brand at a crossroads. Having just launched optical, they needed to refine their positioning, re-imagine their visual identity and create a breakthrough campaign that would maintain the attitude of their on-the-pulse fashion sunnies, while creating a more ownable, consistent brand experience.

Role – Brand Identity & Art Direction, Campaign Concept
Creative Direction – Aruliden
Video & Photography – Quentin Jones