Medically-backed herbal blends for menstrual health. Elix is a hormonal health brand that uses modern science to boost the power of Traditional Chinese Medicine.

The brand reflects the beliefs, the approach and the friendship of its two founders, Lulu Ge and Dr. Nicole Glathe. It is rooted in healing through nature–with the credibility of scientific research–that evokes the ambition, joy and vulnerability of womanhood. 

Brand Design & Art Direction, Packaging Design, Printed Matter, Website
Creative Direction – Aruliden
Photography – Suzanne Saroff

Medically-backed herbal blends for menstrual health. Elix is a hormonal health brand that uses modern science to boost the power of Traditional Chinese Medicine.

The brand reflects the beliefs, the approach and the friendship of its two founders, Lulu Ge and Dr. Nicole Glathe. It is rooted in healing through nature–with the credibility of scientific research–that evokes the ambition, joy and vulnerability of womanhood. 

Brand Design & Art Direction, Packaging Design, Printed Matter, Website
Creative Direction – Aruliden
Photography – Suzanne Saroff