For executive chef and owner Ed Murray Jr., The Parson’s Table building is more than a restaurant—it tells a story of Carolinian history. Its dining room was built in 1885, with some of the original wood still intact, as well as its floors—sourced from a farmhouse built in the 1850s. Stained and beveled glass is displayed throughout, coming from some of the South’s most historic churches.

The branding was inspired by this rich history, incorporating details and ornamentation into each of the branded elements. The photo art direction aimed to refresh and elevate the food photography for website and publication use.

Brand Design & Art Direction, Printed Matter, Website

For executive chef and owner Ed Murray Jr., The Parson’s Table building is more than a restaurant—it tells a story of Carolinian history. Its dining room was built in 1885, with some of the original wood still intact, as well as its floors—sourced from a farmhouse built in the 1850s. Stained and beveled glass is displayed throughout, coming from some of the South’s most historic churches.

The branding was inspired by this rich history, incorporating details and ornamentation into each of the branded elements. The photo art direction aimed to refresh and elevate the food photography for website and publication use.

Brand Design & Art Direction, Printed Matter, Website